Qatar's leading telecommunications supplier Qtel, is listed in the new edition of the Guinness World Records, after a charity auction which saw the sale of the world's most expensive mobile phone number, a report said.

The sale of the number raised QAR10 million ($2.75 million) at the event.

Although the auction took place over a year ago, the unbroken record will appear in the 2009 edition of the Guinness World Records book, published worldwide on September 17, 2008.
 
"Qtel has a long track record of innovative campaigns for the local community and we are very proud to have the mobile number auction commemorated in this way," said Adel Al Mutawa, executive director of Group Communications, Qtel.

The previous record price for a phone number was made in China, where 8888-8888 sold for QAR1.75 million ($480,000).

First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and sells more than three million copies annually around the world. The book famously contains an internationally-recognised collection of world records, including human achievements and extremes of the natural world.- TradeArabia News Service