Acer to strengthen Saudi market
Riyadh, January 22, 2008
Acer has reinforced its ongoing commitment to strengthening channel business model and helping to expand Saudi Arabia’s IT market.
Acer executives highlighted the crucial role its channel partners play in making Acer’s empowering technology and products available to valued customers across the kingdom during a regional meeting.
“Saudi Arabia is a very important market for Acer,” said general manager, Acer Computer Middle East, Krishna Murthy. “We have made great progress in the last few years, and empowering our partners is instrumental for our continued success.”
“With the help of our partners we aim to capture a significant proportion of the kingdoms fast-growing IT market,” added Murthy.
At the meeting, senior Acer executives updated channel partners and distributors from across the kingdom. New products and Acer’s 2008 strategy were the key subjects.
“This meet gives us a chance to connect with our distributors in an open forum,” said sales manager, KSA, Acer Computer, Basem J Salaymeh. “Our business model to reach the customers through our partners has proven very successful for us. Our partners reflect Acer’s professionalism and track record and we would like to assure them of our ongoing commitment toward them.”
Acer’s channel partners applauded the new reward schemes and annual loyalty programme. A Mercedes-Benz automobile awaits the top-performing partner in 2008.
At the meet dealers previewed new products the IT vendor will introduce to the Saudi market. Acer executives were on hand to answer and explain Acer’s strategy and product line up, on a one-on-one basis. – TradeArabia News Service
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