Thursday 30 June 2022

Alba boosts presence in Asia region with new Singapore office

MANAMA, May 28, 2022

Aluminium Bahrain, (Alba), the world’s largest aluminium smelter ex-China, has boosted its presence in the Asia-Pacific market with the opening of the company's new sales office in Singapore.
It was officially inaugurated by the Chairman of Alba’s Board of Directors, Shaikh Daij bin Salman bin Daij Al Khalifa, at a ceremony held in the presence of CEO Ali Al Baqali as well as its Chief Marketing Officer Khalid A. Latif, and Director Marketing (Middle East and Africa and Asia) Hisham Al Kooheji as well as VAP Marketing Manager Shoji Takeuchi who looks after the operations of Singaporean office. 
Speaking on the occasion, Shaikh Daij said: "Our expansion into Singapore marks a new chapter in Alba’s growth strategy as we aim to further connect with our existing clients in the Asian market and forge partnerships with new ones."
"Thanks to +550,000 metric tonnes additional throughput streaming from our Line 6 Expansion Project, Alba today is well-poised to consolidate its position as a supplier of choice and meet the demands of its growing customer-base in the Asian-Pacific region," he noted. 
In 2021, the Asian-Pacific market accounted for 21% of Alba’s total sales by footprint and Alba’s client base has expanded across multiple countries in this region to include Taiwan, Thailand, South Korea, Japan, India, Australia, Malaysia and New Zealand. 
To date, Alba has 3 global sales’ offices - Zurich (Switzerland), Hong Kong and Singapore as well as its subsidiary unit in Atlanta (US).-TradeArabia News Service


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