Monday 20 September 2021


Increff signs deal with Namshi and Aramex

DUBAI, August 4, 2021

Increff, India’s leading SaaS company offering supply chain and warehousing solutions to fashion and lifestyle brands, has partnered with two leading Mena businesses Namshi and Aramex. This agreement will see both businesses gain access to Increff’s multichannel smart fulfillment platform, Assure. 
Increff Assure is a web-based cloud-hosted WMS and OMS solution that allows brands to track individual pieces of inventory, through serialisation, using Unique Piece Barcoding (UPB) and expose 100% stock across all sales channels, simultaneously. It increases visibility, promotes scalability and facilitates 100% order fulfillment accuracy within SLA.
Its simple intuitive user interface helps automate processes,  improve manpower efficiency and reduce cost by 20-25% limiting dependency on skilled labour. Offering end-to-end warehousing solutions, Assure drives operational efficiency, improves a company’s top-line growth and reduces operational expenses and wastage.  
“Namshi is one of the leading e-commerce giants in the Middle East and Aramex is a multinational logistics player, being their technology partner is a proud thing for us. Increasing internet penetration and emerging technologies are making the Middle Eastern market a hotbed for e-commerce growth. The Mena market is estimated to be worth $49 billion by 2022. Much of this growth will be driven by the surging popularity of e-commerce marketplaces, with the fashion and beauty segments accounting for a major part of this increase. Increff's inventory and order management solution, designed specifically for these segments, will enable brands to build operational efficiencies that are required to scale rapidly in this competitive environment. With Namshi and Aramex on board, we look forward to resolving bigger retail challenges and achieving higher customer satisfaction with faster deliveries in the Mena
Marketplace,” commented Anshuman Agarwal, Co-Founder, Increff.
In order to better cater to the regional requirements of its clients, Increff has made several modifications to the Assure platform. One of these changes  is enabling auto-pick allocation and zone-wise pick allocation to improve picking efficiency. The express picking feature gives brands the ability to prioritise picking, allowing them to fulfill orders within 1-2hrs SLA. 
“Accurate order fulfillment and speedy deliveries are a  constant challenge for us. Growing perfection in e-commerce demand fulfillment and hourly deliveries is consistently raising the bar. Specialised tech solutions that bring agility and flexibility in supply chains are a must for every logistics player, and we are glad to partner with Increff in this. Being able to adapt quickly to the changing market demands while considering existing socio-economic conditions, is the only way to build sustainable and reliable supply chains. With Increff technology solutions, we see a brilliant opportunity for us to expand our operations into new markets while managing our existing clients in the best possible way,”
said Rani Alabed, National Supply Chain Manager – KSA, Aramex. 
Increff’s revolutionary technology has helped brands expose 100% inventory and facilitate real-time inventory-order sync even during peak sales periods. This has resulted in brands experiencing a 300% increase in revenue with and a reduction in inventory holding by 25%, within a short span of time. 
Increff Assure, a comprehensive inventory, order and warehouse management solution has proved competence and scalability in India. It is currently empowering  100+ brands across the country, and enabling leading fashion and lifestyle brands such as Adidas, Reebok, Tommy, Calvin Klein, Levis, Pepe, Wincanton,  etc. achieve new heights. Increff’s partnership with Namshi and Aramex will strengthen its overseas presence in the Mena region and further cement its reputation as a leading fulfillment platform.
Increff was founded in August 2016 by former Myntra executives, Rajul Jain, Nirmal Jain, and Anshuman Agarwal, and Romil Jain who was previously with  DevFactory and Computer Associates. Headquartered in Bengaluru, Increff employs a team of over 120 mployees. -- TradeArabia News Service


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