The International Coaching Federation (ICF), a leading coaching organization, held the fourth annual Middle East Prism Awards, celebrating the achievements of organizations with strong coaching cultures, in its first-ever virtual iteration. 

 

The awards recognised the exceptional work Middle Eastern businesses and organizations undertake in using coaching to offer employees at all levels the opportunity to grow their skills, enhance their value and reach their professional goals. Winners were selected by a panel of ICF members and credentialed coaches based on the four main pillars of impact, standards, strategy and sustainability.

  

Oman India Fertilizer Company, nominated by ICF Professional Certified Coach Ave Peetri, and Dubai Airports, nominated by ICF Master Certified Coach David Ribott, Ed.D., were recognized for their achievements.

 

This year’s keynote speech was delivered by James Dillon, a renowned French-American business author and an ICF Professional Certified Coach with over 30 years of experience. Dillon detailed the use of coaching as a strategic perspective for businesses especially as the world recovers from a global economic and health crisis brought on by the spread of Covid-19.

 

“The Middle East is of great importance to the ICF and although we could not celebrate the achievements of our award-winning organizations in person, we were glad to use a first-of-its-kind virtual event to recognize and celebrate the professionals and businesses that are truly driving long-term change in the region,” said Magdalena Nowicka Mook, ICF CEO. - TradeArabia News Service