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Emirates NBD, LuLu Group launch co-branded credit card

DUBAI, December 11, 2019

Emirates NBD, a leading banking group in the region, and retail conglomerate LuLu Group have come together to launch the Emirates NBD LuLu 247 Mastercard Credit Card.

The card will enable UAE consumers to carry out all their household shopping conveniently through the extensive LuLu store network while earning market leading rewards. Themed around 24/7, the co-branded card programme will offer customers rewards of up to 7 per cent on all spends at LuLu stores and web store, 4 per cent on fuel related spends and 2 per cent on utility bill payments. Rewards will be awarded in the form of LuLu Points which can be redeemed instantly at over 70 LuLu stores across the UAE. In addition, card members will also enjoy exclusive discounts and privileges at LuLu stores as well as obtain a buy-one-get-one-free offer for movie tickets at VOX Cinemas.

Commenting on the announcement, Hesham Abdulla Al Qassim, vice chairman and managing director, Emirates NBD, said: “As the market leader in payment cards, Emirates NBD consistently strives to offer innovative products that provide strong value and convenience to our customers. Our partnership with LuLu brings together two home-grown brands that have developed into household names in the UAE to offer an unmatched proposition that earns attractive rewards for customers even on their essential and everyday spending."

Yusuff Ali MA, chairman and managing director, LuLu Group, said: “As a retailer that is continuously striving to add value for our large and cosmopolitan customer base, we are really excited about launching this very unique and rewarding card in collaboration with the region’s leading bank, Emirates NBD. The fact that customers will get not only 7 per cent cash back at LuLu when they use the 247 card but also get up to 4 per cent rewards on fuel related spends and 2 per cent on utility bill payments will make this card the most popular and valuable card in the country.”

Girish Nanda, general manager, UAE and Oman, Mastercard, added: “We are delighted to collaborate with our longstanding partner, Emirates NBD and the LuLu group to make everyday spending more rewarding and convenient for the bank’s customers. The Emirates NBD LuLu 247 Mastercard Credit Card has been designed with the UAE consumer in mind, giving cardholders additional value for the purchases they make most frequently.”

Market research shows that the value of rewards rank very highly in the minds of consumers and the programme has been developed to cover the major essential spend categories such as groceries, fuel and utilities. This combined with the ease of redeeming LuLu Points makes the card an ideal everyday companion for customers.

The Emirates NBD LuLu 247 Mastercard Credit Card will be offered in two variants, Titanium and Platinum. New card members will also benefit from a welcome bonus of up to 500 LuLu Points and also be able to avail a 0 per cent Balance Transfer program with no processing fee to transfer their existing card balances. - TradeArabia News Service




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