Doosan Bobcat, a global leader in compact equipment industry, has appointed Gustavo Otero as its new president for Europe, Middle East and Africa (EMEA) region.

An industry veteran, Otero joined Doosan Bobcat in 2012 and most recently served as EMEA region vice president of Compact and Telehandlers.

Prior to this, he was vice president of Doosan Infracore Construction Equipment EMEA and served as general manager at Geith and has an extensive 20-year background in the global construction equipment and automotive industries.

He earned a master’s degree in industrial engineering at Universidade de Vigo, an executive MBA from IESIDE Business Institute and a PDD from IESE Business School Universidad de Navarra.

On the appointment, Otero said: "I look forward to working with our global function teams, leaders and dealer network to further position us for long term growth and bring enhanced collaboration and innovations."

"I believe that the expanded global organisational structure will assist us in reaching new levels of success in EMEA and reinforce our position as the global leader in compact equipment to bring the best value to our customers," stated the top official, who will be based out of Doosan Bobcat’s EMEA headquarters at Dobris in the Czech Republic.

Otero's appointment comes as part of a major revamp by the group which saw naming of several regional presidents besides other key organisational changes in the global structure of the company.

The changes have been announced as the company works across all regions to fully integrate and leverage the strength and scale of the business around the world, whilst maintaining the focus on customer centric solutions and further expanding and refining the company’s full liner strategy, said the statement from Doosan Bobcat.

As a result, the group has appointed new regional presidents and set up a different global organisation and leadership structure, including newly-created global groups responsible for engineering, procurement and strategy.

Consistent with these changes, Doosan Bobcat has announced the following leadership appointments:

•Mike Ballweber has been appointed president, Doosan Bobcat North America. Ballweber previously served as senior vice president, Commercial Business, Doosan Bobcat North America.
•Alvaro Pacini has been named senior vice president, Global Procurement, Doosan Bobcat. Pacini previously served as EMEA region president.
•Troy Kraft has been appointed senior vice president, Global Engineering, Doosan Bobcat.
•Youngmin Kwon has been named senior vice president, Global Strategy & Operational Excellence/Total Quality Management.

Under the new organisational structure, all these executives will report directly to Doosan Bobcat CEO, Scott Park.

“As a global company, we are taking these steps to become even more collaborative by sharing the best ideas and innovations around the world,” remarked Park.

“I have great confidence in each of these leaders as they take on new and expanded roles and look forward to working with them to ensure our continued growth in the global marketplace,” he added.-TradeArabia News Service