Monday 19 August 2019

Ericsson wins 4 Red Dot Product Design awards

DUBAI, April 21, 2019

Ericsson, a leading communications service provider, has won four Red Dot Product Design 2019 awards for Ericsson Radio System portfolio products.

The products are: Ericsson AIR 5331, Ericsson AIR 6488, Ericsson AIR 4455 and Ericsson DOT 4479.

The Red Dot Product Design Award is one of the world’s largest design competitions, said a statement.

In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition.

Ericsson received distinction in the Product Design 2019 award for its products’ outstanding design, level of innovation, functionality, formal quality, longevity and ergonomics.

Peter Zec, founder and chief executive officer, Red Dot, congratulated Ericsson on the success.

“The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality,” he said. “Ericsson are thus setting key trends in the design industry and are showing where future directions may lead.”

Fredrik Jejdling, executive vice president and head of business area networks, Ericsson, said: “Our company is on a ‘Quest for Easy’ to create game-changing technology that’s easy to use, adapt and scale.”

“To achieve this, we place great focus and importance on the design of our products to ensure we have a consistent portfolio with superior usability. These awards affirm that we are fulfilling our promise to the industry and the world,” he added. – TradeArabia News Service


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