Bosch, a leading home appliances brand in Europe, has opened its flagship store in Saudi Arabia.

The store is located in the heart of Jeddah, and the event took place in the presence of Consulate General of the Federal Republic of Germany in Jeddah, Holger G Ziegeler.

Spread out exactly on 300 sq m of built-up area, the new Bosch Home Appliances store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers.

The showroom follows a two-storey structure, with the ground floor dedicated to product showcases according to themes and categories. It hosts a welcome area, Brand Heritage and Innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a Perfect Kitchen concept.

Tomas Alonso, chief executive officer, BSH Home Appliances, said: “Our new flagship store strengthens our brand presence in the Saudi market, and complements our existing network of outlets – which are currenly in Shop-In-Shop forms.”

“This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that our company stands for,” he said.

“We prioritises innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space,” he added.

The showroom will also showcase the strides Bosch is making towards intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save back the cost of their appliances through reduced utility bills.

The showroom, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products Saudi Arabia-wide.

Hisham Hamza, chief executive officer, Abul Latif Jameel Electronics, said: “Bosch products have proved very popular with Saudi households thanks to brand’s association with quality, trust and excellent design.”

“Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” he added. – TradeArabia News Service