Thursday 21 November 2019
 
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Truebell's new distribution centre

Truebell introduces new range of food products

DUBAI, January 27, 2019

UAE-based Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), said it is introducing a wide range of new flavours for the region’s multi-national consumers this year.

The retail and food services division of the company has entered into exclusive distribution agreements with a number of leading brands including Yorkshire tea, Daioni and Lemon Square, to begin distributing their products during the first quarter of 2019, said a statement from the company.

Leading retailers across the UAE such as Spinney’s and Carrefour will be stocking up on products such as Yakult Light Probiotic Milk from Japan, Palmdream coconut water (Brazil), Yorkshire Tea (UK), Soignon cheese from France, Daioni organic milk (UK), Namet meats (Turkey) and Lemon Square cakes from the Philippines, it said.

Meanwhile, the company’s food service division will launch a variety of cheese from Olympus Dairy (Greece); Parisette bakery mixes from France and a range of new products from La Rose Noire – providing chefs with both sweet and savoury delicacies such as chocolate shells and globes as well as chocolate decorations for pastry chefs.

Truebell director Jitendra Gandhi said that its 25,000-sq-m purpose-built fulfilment centre, which opened in Dubai Industrial Park during September 2018, accommodates a wider range of dry, frozen and chilled goods in greater volumes.

Gandhi said: “Ordinarily the first quarter of the year is the busiest within the retail and food services division before the summer sets in and 2019 is no different. These partnerships further underscore our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre.”

“This facility was custom-built and incorporates design with technology, which enables us to provide exceptionally efficient service, delivering the freshest, top quality products to our customers,” he added.

Truebell’s retail and food services business continues to benefit from the Gulf’s favourable geography and the ongoing growth in hospitality and retail. The UAE alone has over 16,000 F&B outlets, which is expected to rise to 19,000 by 2020.

The company has grown exponentially since it was established in 1984. To date it has a portfolio of over 10,000 products, underscoring its position as a leading importer, wholesaler, distributor and exporter in the GCC.

“Plans are already afoot to expand our wide-range of existing products under our retail and food services division, with further announcements expected over the coming months,” added Gandhi. – TradeArabia News Service




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