Samsung Electronics Egypt is today (October 24) celebrating five years of producing “Made in Egypt” high-quality TVs.

The factory in Egypt is Samsung’s first of its kind unit in the Middle East and Africa (MEA), applying state-of-the-art technologies to render cutting-edge QLED TV sets, said a statement.

With total investments of $270 million, Bani Suef’s factory is one of Samsung’s 14 worldwide factories specialised in TV production, it said.

Engineer Kassem Hassan, head of the TV Department at Samsung Electronics Egypt, said: “Our factory in Bani Suef is a remarkable success story from the onset.”

“The factory has been established and inaugurated in 2013, to produce a wide range of locally made product lineup starting from 24” and up to QLED and 82” TVs,” he said.

Hassan said: “Moreover, the factory invests heavily in the skill development of its employees and has trained over 180 workers and technicians up to date on the latest manufacturing technologies applied in the factory.”

“As a testament to the high-quality products rendered by the factory, 80-85 per cent of its production is being exported to Middle Eastern and African countries,” he added.

Building on Samsung’s legacy as the number one TV manufacturer globally for 12 years, the factory is well equipped to respond to the local market demands and also export overseas, which in turn contributes to the overall economy by securing steady foreign currency flow, it said.

Moreover, the factory’s production capacity is six million units annually.

In celebration of the factory’s fifth anniversary, Samsung is currently conducting a massive discount and value added promotion campaign for its TV products which kicked off on October 15. The campaign covers Samsung’s full TV range including Q-Led and large screen TVs, it said. – TradeArabia News Service