Canon Middle East, a leader in imaging solutions, has announced the launch of its new e-Commerce platform in the region, bringing its products and merchandise closer to consumers.

The online store (www.uaestore.canon-me.com) will carry over 450 products ranging from cameras, printers, office equipment and lenses, as well as official Canon merchandise: apparel, household equipment, travel accessories, and more, said a statement.
                          
Anurag Agarwal, managing director, Canon Middle East, said: “The launch of our new e-store is a major step that will bring our products and merchandise even closer to our customers in the UAE.”

“Online shopping is growing in popularity in the region, and this launch symbolises our commitment to make the Canon experience enjoyable for our customers from the very start,” he said.

Analysts Frost & Sullivan estimate e-commerce in the UAE to grow to be a $10 billion business this year, and view it as one of the fastest-growing sectors in the region.

This is being driven by online shopper behaviour in the Middle East, and according to a study by PwC, nearly half of all respondents said that they prefer to shop online due to a wider product selection and overall convenience. The single most popular reason for online shoppers to shop from single-brand online stores is for the superior customer service that they can expect.

Venkatasubramanian Hariharan, business unit director, B2C, Canon Middle East, said: “Consumers are our core, and with the launch the website, we are now uniquely positioned to curate the very best of our products alongside an array of merchandise.”

“Our vision with this launch is to make it easy to find the most compelling products to inspire Canon users and help them create their own stories and memories,” he said.

The product assortment offered at the e-store reflects Canon’s commitment to creating products bundles with higher values as well as tailored offerings for different audience demographics.

Set on playing a part in every story created, Canon’s “Shoot-Remember-Share” ecosystem is reflected and directly tied to the consumer- bound range of products that are offered at the e-store.

With products suitable for professionals, enthusiasts, and families, the e-store will engage digital-savvy shoppers with a vast range of product offerings that fuel their interests and hobbies as well as official Canon merchandise for all Canon brand enthusiasts, it stated. – TradeArabia News Service