Tuesday 26 March 2019

Jacek Plewa, general manager, GFI

GFI launches 'healthy' chicken burgers, nuggets

DUBAI, February 19, 2018

Global Food Industries (GFI), a world-class value-added frozen food manufacturing company and part of Albatha Holding, one of the largest conglomerates in the UAE, has launched the Middle East's first "healthy" chicken burgers and nuggets at the ongoing Gulfood, in Dubai, UAE.

Gulfood is among the world’s largest annual food trade show, and is being held from February 18 to February 22, at the Dubai World Trade Centre (DWTC).

During their presence at the show, the company has launched the Middle East region's first "healthy" chicken burgers and nuggets, the 'Chicken Quinoa and Kale Burgers' and ‘Super Chicken Quinoa and Kale Nuggets,’ to the country's thriving retail and hotel, restaurant, cafe (Horeca) segments, said a statement.

According to the company’s senior executives, the latest products are being revealed under Healthy Farm, a newly-launched GFI brand offering a wide range of affordable superfood-based frozen foods that look towards playing a key role in the efforts to further promote healthy living, in a time when concerns for obesity, diabetes, child obesity, hypertension, cardiovascular diseases, are stronger than ever.
‘Nothing to hide, the choice is yours’ epitomises Healthy Farm’s philosophy of offering delicious, naturally healthy products, which directly communicates the benefits in the most transparent and honest way and thus empowering consumers into making the right choice, it said.

The philosophy also relates to the products having no preservatives, no added monosodium glutamate (MSG), no mechanically deboned meat, no trans-fats, no sugars, no food fillers, no food colouring and no gluten, it added.

Presented as ultimate nutritious and delicious food, the newly-launched range comprises a healthy blend of boneless halal chicken breast, red quinoa, kale, and seven other mixed vegetables. The products are high in protein and rich in fibre as well as offer only one gram of fat per 60 g of patty or nuggets, said a statement.

These products are deemed ‘better for you’--unique, innovative offerings that have been developed to address the pressing need for healthy and balanced nutrition, without compromising on taste.

The release of the new healthy products complements GFI’s continuing efforts to leverage its Healthy Farm products across the country’s $1.25 billion health and wellness food product segment. The products have been developed based on the company’s extensive research and development (R&D) efforts—resulting in the creation of a 100 per cent all natural and nutritious offerings that have 30 per cent more protein, 90 per cent more fibre, 40 per cent less sodium, 40 per cent less carbohydrates, 60 per cent less calories, 8 times less fat, 12 times less saturated fat and 6 times more calcium, when compared to regular chicken burger patties and nuggets.

Jacek Plewa, general manager, Global Food Industries, said: “Over the year’s Gulfood has served as a strategic platform to share insights and take part in activities aimed at helping the global F&B community grow.”

“Being part of this year's show, we are throwing the spotlight on the launch of our latest offerings demonstrate our commitment towards encouraging and promoting a healthy lifestyle for the UAE community,” he said.

“Our vision is to have more than 1,000,000 people try our Healthy Farm products in a year’s time—reaching out to families, mothers and kids and sharing with them that they now have a healthier meal option without compromising on taste. We are originally launching this product in the UAE and the rest of the Middle East but will soon expand to other markets overseas,” he added.

GFI’s Healthy Farm brand is driving the company's mission of improving the quality of life of its people, customers and society--placing strong focus on the true health and wellness needs of today's consumers.

The Healthy Farm range will soon be available across all hyper-markets and stores in the UAE and the region. GFI is committed towards educating and raising awareness about the benefits and advantages to be gained from Healthy Farm products, through its social media and marketing campaigns and extensive in-store engagement and product trials with live cooking demonstrations across various super markets.

The launch of Healthy Farm’s ‘Chicken Quinoa & Kale Burgers’ and ‘Super Chicken Quinoa & Kale Nuggets’ came simultaneously with the ‘Aqua Kale 7 Portions’ product unveiling, offering health-conscious consumers with a convenient way to enjoy the Aqua Kale health benefits found in juices, smoothies, salads and other products, it stated. – TradeArabia News Service

Tags: | chicken | healthy | GFI | Burgers |

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