Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has launched the first of a kind automotive refinish training centre in Dubai, UAE.

The centre will provide expert training in the use of the company’s products used in the repainting of vehicles in body shops, said a statement from Axalta.

The opening of the next generation facility follows the October 2016 opening of Axalta’s regional office in Dubai’s Jebel Ali Free Zone Authority (Jafza), it said.

The centre, Axalta’s 47th such endeavour in the world, will host world class training programmes for body shop, repair and refinish technicians to hone their skills and learn to use the latest coating technologies found in Spies Hecker, Standox and Cromax, its premium refinish coating brands, and other refinish brands which are available in eighteen countries in the Middle East and North Africa (Mena) region.

“We are excited to be able to expand our presence in Dubai and the region over such a short time span,” said Charlie Shaver, chairman and CEO of Axalta, who formally inaugurated the new facility.

“The opening of this world-class customer learning and development facility highlights our commitment to invest in the region and support our customers,” he said.

“This interactive training and education facility establishes a solid foundation that will provides continuous support and development to vehicle repair specialists that will both enhance the level of refinishing services and optimise the use of our technologies in the region,” he added.

Axalta’s consistent investment in product development and technology solutions has resulted in innovative waterborne refinish coating systems that enable its customers to reduce waste while being more productive, profitable and sustainable.  

The centre will enable customers to maximise their use of these products which can reduce the time and energy needed to repaint vehicles.  

Fadi Medlej, managing director – Mena, Axalta, said: “Decisions related to automotive repair are following global trends in favour of environmentally responsible products, as well as enabling refinish technicians to improve their productivity at work place while delivering superior car jobs results.”

“The new facility will meet the needs of refinish technicians who will be trained in the use of all our products, and especially our latest waterborne products, be able to provide vehicles with a durable and beautiful finish,” he added. – TradeArabia News Service