Equate Petrochemical Company, Kuwait’s first international joint-venture in this industry, has launched its new website (www.equate.com) that includes added-value content regarding its business and activities.

The website consists of a number of sections related to products, sustainability, media, careers and others, said a statement from Equate.

In addition to the website, the company is present on the main social media networks to inform and engage the public, it said.

Abeer Al-Omar, senior executive corporate communications and government affairs, Equate, said: “The website is not merely an electronic tool. It is an integrated interactive platform about Equate, its outlook, history, initiatives and achievements.”

“Moreover, the website is aimed at serving the role of a networking database with individuals and organisations representing media outlets, customers, contractors, educational bodies, potential employees, as well as those interested in the company’s sustainability efforts,” he said.

“In this day and age, digital communication plays a critical role to inform, educate and create awareness. Understanding the importance of integrating printed and electronic instruments is a key element for sustainability-based communication as part of being ‘Partners in Success’ with our stakeholders throughout the world,” he added. – TradeArabia News Service