Mobily Ventures, the venture capital arm of Etihad Etisalat (Mobily), has announced that it is investing in Fetchr, a shipping and logistics start-up using cutting edge technology to overcome shipping challenges in the Middle East.

Dubai-based Fetchr offers a smartphone app that smoothly facilitates package delivery, said the statement.

The start-up’s proprietary technology allows scheduling package pick-up and delivery using smartphones and their GPS capabilities, it said.

Mobily Ventures joins a notable roster of investors who believe in Fetchr’s ability to disrupt the shipping industry and empower the ecommerce space in GCC and beyond, said the statement.

Karl-Michael Henneking, chairman of the board of Mobily Ventures, said: “We look for strong teams innovating to solve important problems, and Fetchr is one such company that we believe will vastly improve the shipping options businesses and consumers in the region.”

Idriss Al Rifai, co-founder of Fetchr, said: “We are delighted Mobily Ventures shares our vision for using disruptive technology to improve the shipping experience for consumers in the region.” – TradeArabia News Service