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Hempel's new logo

Hempel launches new global brand identity

DUBAI, July 6, 2015

Leading coatings supplier Hempel has launched its new brand identity ‘Helix,’ symbolising the layers and motion of mixing coatings, while also being indicative of the global, connected company Hempel has become.

Overall the new identity has been designed to affirm Hempel’s position as an innovative, progressive partner in coating solutions, said a statement.

The move to integrate all Hempel’s visual communications into one consistent style is further evidence of the company's strategy to work and feel as one Hempel, offering customers trusted solutions that deliver the highest level of performance and efficiency.

As the business expands and absorbs new acquisitions and extends into new markets, the importance of one brand around the world becomes even more significant.

Hempel is currently present in more than 80 countries and delivers trusted solutions across the protective, decorative, marine, container and yacht markets, making it a true global powerhouse in the coatings industry.

Pierre-Yves Jullien, group president and chief executive officer, cites growing demand from customers for more integrated coating solutions as a major trigger behind the work.

"The last 10 years have represented a transformation period and the nature of our business has changed dramatically,” he said.

“The world in which we work has become more connected, and so we have pushed to consistently create value for customers by aligning our solutions and expertise across industries and regions. This is crucial if we are to continue to secure trust and loyalty, and drive greater efficiencies in the way we work.”

The Hempel Foundation, the company’s sole owner, will also adopt the new brand identity. This alignment will ensure absolute consistency across all of Hempel’s commercial, social and charitable initiatives, the statement said.

The new identity was developed in collaboration with the global design and innovation consultancy Dragon Rouge. It was launched as part of Hempel’s 100-year anniversary celebrations held at the Copenhagen Opera House recently, it added.

The firm will be rolling out the new brand identity into specific marketing and communications materials from July into next year. - TradeArabia News Service




Tags: Logo | brand | new | Identity | Hempel | helix |

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