Toshiba is set to launch its latest storage solutions innovations in the Middle East.

In line with this, Toshiba Gulf recently held product events in Saudi Arabia, one of the many GCC countries where Toshiba sustains enviable brand equity and record sales, said a statement.

Santosh Varghese, general manager, Digital Products and Services, Toshiba Gulf, said: “Toshiba considers the local teams and partners in the GCC a very important part of the business, as they are the first point of contact for clients wanting to know more about the latest innovations from our brand for storage solutions.”

Noor Al Tabbaa, general manager of MTC-Saudi Arabia, Toshiba is a well known brand in Saudi Arabia but more in the hardware side but this event highlighted their strength in reliable flash memory and hard disc storage segment as well as other value added supporting technology.

The firm also announced to its Saudi Arabian partners its Tier 1 programme for storage solutions, which includes detailed plans to strengthen focus on the profitable Saudi Arabian market beginning next year. - TradeArabia News Service