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‘Victoria Week’ to strengthen Mideast ties

Dubai, September 18, 2013

The Australian state of Victoria is set to launch a week-long series of events and activities to further develop trade and business opportunities within the region.

The ‘Victoria Week’ will start on September 21, in a move to strengthen strategic relationships between the state and the Middle East.

A delegation of Victorian businesses across key sectors including agriculture, food and beverage, and fashion industry will be led by Louise Asher, Minister for Innovation, Services and Small Business, Minister for Tourism and Major Events, and Minister for Employment and Trade.

Celebrity chef George Calombaris, the host of the Australian Master Chef, will also return with ‘Put Victoria on Your Table’, an event which will showcase the very best of gourmet Victorian food and beverage to the UAE’s business community.

A highlight of the week will be the Women in International Business Forum which will see some of the UAE’s leading women business figures participating in discussions on key issues and developments in doing business in the Middle East.

Education also remains a key priority sector for Victoria in the region and an alumni event will be hosted on the first day of the week to officially launch the week-long campaign.

“The region presents a variety of opportunities for collaboration in areas of mutual benefit, including education due to the fact we have over 7,000 students from the Mena region enrolled in Victorian education institutes each year,” said John Butler, Commissioner to the Middle East and North Africa and Turkey for the State Government of Victoria.

“We have been working to forge successful and meaningful engagement here for many years to increase cross-cultural understanding and important partnerships. Further understanding can only be achieved through initiatives such as Victoria Week which strengthens social, cultural and people-to-people links between our regions, promoting a deeper understanding of Victoria and like-wise the diverse and immensely rich history of the Middle East and its people,”  he said.

A number of Victorian companies representing the agriculture and food and beverage industry will be travelling to the region, including a side mission to Saudi Arabia, in an effort to capitalise on the fast-developing opportunities that exist in these industries.

The state is also a significant destination for Mena exporters and investors, with daily flights from the UAE into Melbourne. - TradeArabia News Service




Tags: Australia | business | events | develop | week | Victoria |

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