Demand for Ramadan tents up 25pc in UAE
Dubai, July 20, 2013
With the advent of Ramadan, demand for tents across the United Arab Emirates grew 20 to 25 percent this year compared to the previous year, according to a global provider of tents and prefab buildings.
“The market for tents and prefab buildings in the UAE has been witnessing a steady upward trajectory on the back of strong and diversified economic growth in the country,” said Zayed Al Baddad, chairman of Al Baddad International.
“This coincides with a return in investor confidence in the UAE economy and a notable increase in consumer spending, as the country enjoys unique social and economic stability coupled with developed infrastructure. All These factors help businesses and industries, including that of tents, expand.”
The increase in market activity during 2013 is attributed to several factors, mainly due to the strengthening of the hospitality sector across the country and the opening of several new properties in the country.
In addition, the market for tents benefited from renewed investor confidence and improved consumer spending on hospitality services and Ramadan tents. An uptake in charitable activities by individuals and government and private organizations, such as Iftar tents for the underprivileged, also boosted demand.
“Ramadan represents the peak demand period for various tents, compared to the rest of the year. This is largely due to extensive private and charitable activities during the month, which normally sees a growth of 100 percent in demand versus other months throughout the year,” Al Baddad said.
The hospitality sector dominates the lion’s share of this increase in the UAE, representing 50 per cent of the total. The remainder 50 per cent in demand goes to charitable, social and religious activities, and private and public functions, according to the Al Baddad.
Providing tents during this important period comes with its own challenges and responsibilities, said Al Baddad. Safety and security as well as the use of high-quality materials in manufacturing and assembling the tents are a top priority for the company.
The products provided by Al Baddad adhere to the highest international standards, ensuring its products are fire proof, offer a temperature-controlled environment and provide the highest levels of comfort for end users, Al Baddad explained.
This is particularly crucial given Ramadan coincides with extremely hot weather conditions this year, making ventilation and cooling an important aspect when choosing tents. Moreover, integration of services is vital for meeting market requirements and developments, especially during Ramadan, Al Baddad added. – TradeArabia News Service
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