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SmartGlass announces big ME expansion

Dubai, December 23, 2012

SmartGlass International, a leading manufacturer of electronically-switchable privacy glass, said it has launched an aggressive expansion drive in the Middle East with a strong focus on the UAE, targeting luxury five-star hotels and high-end blue chip company office refurbishment and fit-outs.

SmartGlass, which has corporate offices in London and Dubai, aims to take advantage of a new surge in property development and demand for premium-quality electronically switchable glass solutions.

“SmartGlass is changing the way designers in the Middle East create space and allow natural light through the built environment, thus enhancing the human experience," remarked John O’Gorman, the sales manager for Mena region.

According to him, the Middle East market’s drive for premium products and first class services (both at design tage and on site) is one of the main reasons for the big expansion plans.

Numerous high-profile projects in the Middle East, such as Dubai’s recently announced mega real estate project, ‘Mohammed Bin Rashid City’ with over 100 hotels, planned largest shopping mall in the world, and other state-of-the-art facilities, are also driving demand for its sophisticated switchable glass solutions, said O’Gorman.

SmartGlass, he stated, guarantees one of the lowest lead times in the market and is the only company with a certified Ingress Protection rating of X7 (the product has been tested submerged one meter underwater with no defects) allowing for SmartGlass to be used in the bathrooms of some of the world’s leading hotel brands.

The company also prides itself on the superior after sales/customer service it offers along with a five-year warranty and value-added on-site support, he added.

Widely used by leading architecture firms, interior designers, property developers, luxury hoteliers, and blue-chip companies around the world, SmartGlass illuminates environments, creating multi-functional spaces that adapt and respond to the needs of the users at the flick of a switch.

According to O’Gorman, SmartGlass has been used in some of the most prestigious projects such as the Microsoft Headquarters in Lisbon, Portugal; the Kempinski Grand & Ixir Hotel in Manama, Bahrain; and the Rothschild Private Bank Headquarters and the Eccleston Square Hotel in London.

The Microsoft project highlighted the competitive edge of SmartGlass International when the company produced and delivered approximately 400 sq m of SmartGlass in just two and a half weeks, he stated.-TradeArabia News Service




Tags: UAE | hotels | Expansion |

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