Dow to market Sadara products worldwide
Midland, Michigan, October 10, 2012
Dow Chemical today announced that it will market and sell the majority of products produced by Sadara Chemical Company (Sadara), Dow’s joint venture with Saudi Aramco.
Dow will leverage its global marketing experience and world-class operations to bring Sadara's high-value performance plastics and specialty chemical products to market in growing regions, particularly geographies where Dow has strong brand recognition and well-established market channels that enable customer growth, said a statement.
Combining Dow’s marketing leadership with Sadara’s strategic, well-positioned location will strengthen Dow’s existing customer relationships and forge new ones in these fast-growing regions, it said.
In fact, nearly half the products Sadara offers will be available in expanding Asia Pacific markets; while the majority of the remainder will be sold in other key countries in Central and Eastern Europe, Africa and India. Sadara itself will take the lead in bringing its products to market in certain Middle Eastern nations, including Saudi Arabia.
“This marketing agreement—like the Sadara joint venture as a whole—represents another significant step towards Dow’s ever-expanding global reach, advancing our transformation as we grow with customers locally and globally,” said Andrew N. Liveris, Dow’s chairman and chief executive officer. “Dow’s strong brand, marketing and sales excellence and world-class operations, coupled with Sadara’s strategic supply position, will enable Dow to meet customer demand and stimulate growth in attractive emerging regions for decades to come. This project – the largest of its kind ever built in a single phase – will literally transform our industry and the petrochemical sector in Saudi Arabia by creating an advanced manufacturing hub that provides a differentiated product slate from a competitive, low-cost position.”
Dow will market and sell from several major product families produced by Sadara’s state-of-the-art world-scale operations. These products will be manufactured utilizing several of Dow’s industry-leading technologies, and made to Dow’s stringent quality specifications. – TradeArabia News Service
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