Dow launches new product line
Manama, February 14, 2012
Dow Coating Materials (DCM), a premier supplier of products and technologies to architectural and industrial coatings manufacturers, unveiled its new Oudra product line at the 14th annual 'Middle East Corrosion Conference' being held in Bahrain.
Pronounced “Oo-Drah”, the name originates from the combination of terms “Ouroboros,” a sign of infinity, and “Durability,” to represent the host of high-performing solutions the technology will bring customers.
Oudra is a new line of external protective coatings designed to address the coatings challenges faced by the Middle East oil and gas industry due to high temperatures and a corrosive environment.
Announcing the launch, DCM said it was dedicated to the development of innovative materials used for paints and coatings that protect industrial assets and allow for the creation of environmentally-conscious formulations.
“Pipeline and equipment corrosion protection is a key priority for the oil and gas industry in the Middle East,” remarked Bilal Ghalaini, regional commercial manager for DCM in the Middle East and Africa.
'Coatings systems are essential to extending the life cycle of installed pipe systems, and preventing corrosion-induced failures, which can lead to leakages that require an extensive shutdown and repairs, resulting in a loss of revenues,' he stated.
'Our new Oudra line of products helps protect new assets and facilitates the maintenance of existing ones under the most extreme temperatures and environmental conditions,' Ghalaini added.
Oudra is the inaugural line of products targeting performance formulations for industrial coatings in DCM’s Maintenance & Protective Coatings business segment.
It represents forthcoming novel materials and hybrid technologies that will complement the current portfolio of Epoxy and Acrylic products.-TradeArabia News Service
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