Ducab voted UAE Superbrand
Dubai, July 13, 2011
Ducab, a leading manufacturer of power cables, earned its third consecutive recognition as a UAE Superbrand.
The company was one of the few industrial brands honoured with the recognition as a Superbrand – an award for marketing excellence more normally associated with well known consumer and retail businesses.
“We are absolutely delighted to be recognised as a Superbrand for the third year running. It’s a wonderful tribute to the hard work from everyone involved – and a reward for the effort that we have put into building enduring partnerships with our customers and remaining true to our core principles – quality and value,” said Andrew Shaw, managing director of Ducab.
“We are an industrial B2B company and are surprised and pleased that our message has been so well recognised in the UAE market. It’s a tribute to our UAE distribution partners who have actively promoted the brand alongside us.”
Ashish Chaturvedy, marketing manager at Ducab, said: “Ducab was one of two industrial brands voted as Superbrands this year and we strive towards fulfilling all aspects of a true Superbrand- superior return for investors; a reason to buy for customers and a reason to drive to work every single day for those who make it and deliver it.”
“Ducab’s efforts to position the brand through strong marketing campaigns, continuous customer communication and world-class customer service have paved the way for the company to be among the winners,” he added.
Superbrands were chosen through an online voting system polling customers and senior executives across the UAE as well as a high profile jury. Only brands that won over 80 percent of the votes were considered for the award. – TradeArabia News Service