CarbonSifr, a UAE based climate tech company and Rixos Hotels, a leading hospitality group, have formalised a memorandum of understanding (MoU) that is centred on incorporating climate action into eco-friendly hospitality experiences.

CarbonSifr's expertise in climate technology and Rixos Hotels' commitment to environmentally responsible practices will be combined to mark a significant step in the evolution of sustainable hospitality in the region.

At the heart of this partnership is the goal to elevate Rixos Hotels' environmental responsibility. This will involve a detailed assessment and active reduction of their carbon footprint, a process steered by CarbonSifr's technological insights.

This move is a continuation of CarbonSifr's strategy to introduce climate action solutions across various market segments, further solidifying its role as a catalyst for eco-conscious practices in diverse industries.

Climate Action Meets Business Events

CarbonSifr and Rixos Hotels' partnership will also cover business events, adding a significant aspect to their collaboration. Its solutions will enhance environmental reporting's transparency and accountability at these events, aiding organisers and attendees in making eco-friendly decisions.

This move aligns with their joint goal to embed climate action in standard business practices, especially in corporate events and conferences.

"We believe the hospitality sector holds immense potential in leading environmental practices. Our partnership with Rixos Hotels is not just about implementing eco-friendly measures; it's about setting a precedent for the wider industry. By combining our technological expertise with Rixos Hotels' operational reach, we can significantly amplify our impact on the environment," said Muhammed Yildirim, Co-founder and COO of CarbonSifr.

“This alliance is a testament to our continuous effort in making climate action an integral part of every industry."

“Today marks a pivotal moment as CarbonSifr and Rixos Hotels forge a transformative partnership. This reflects our joint commitment to integrating climate action into eco-friendly hospitality, reshaping sustainability in the UAE,” said Ozgul Aktolga, Country Director of Quality and Sustainability of Rixos Hotels Gulf Region.

“With Rixos Hotels' dedication and our technological insights, we're not just reducing carbon footprints—we're reshaping industry standards. This partnership exemplifies our mission to make climate action integral to every industry, setting a transformative precedent for a sustainable future.” – TradeArabia News Service