Royal Philips, a global leader in health technology, today announced the appointment of Vincenzo Ventricelli as Chief Executive Officer for the company’s operations in the Middle East and Turkey, based in Dubai.

 

He replaces Ozlem Fidancı, who has now been appointed as Head of Global Markets of Philips’ Domestic Appliances business, based in Amsterdam. 

 

Early this year, Philips had announced that the Domestic Appliances (vacuum cleaners, iron, kitchen appliances, coffee machines) will function as a separate company from July 2021.

 

Fidancı joined Philips Turkey in 1998. After serving several commercial and management roles in Singapore as well as in Middle East & Turkey, she became the VP and General Manager at Philips Consumer Products in Middle East, Turkey and Africa (META) and later became the Senior VP in Health Systems for Middle East and Turkey in 2015. 

 

Between January 2018 and August 2020, Fidancı fulfilled her role as the CEO of Philips MET and was responsible for overlooking a total of 16 countries.

 

Announcing the new appointment, Royal Philips said Ventricelli had joined its Italy unit in 1996 and has ever since held several positions in sales and marketing in different locations such as Italy, Central and Eastern Europe, and the Middle East. 

 

He moved to Vienna in 2004 to work in the Marketing Department and proceeded to take the position of Marketing Director for Central & Eastern Europe in 2006. 

 

Two years later, Ventricelli was appointed as Marketing Director, Philips Consumer Lifestyle Middle East, Turkey & Africa –  based in Dubai. He took over the role of Senior Sales Director for Middle East and Turkey (MET) in 2011. 

 

He then became Market Leader for Middle East and Turkey for Philips Personal Health in 2015. Over the last three years, Ventricelli led the Health Systems business in MET region with significant achievements. 

 

During his time as the leader of Health Systems, he built a strong team and developed the Strategic Account Management (SAM) approach, as well as accelerated Health Systems transformation into a solutions business. He holds a Bachelor’s degree in Business Administration from Bocconi University of Milan.

 

On his new role, Ventricelli said: "Having been a part of Philips for over 20 years, it has been exhilarating to grow and develop its identity. I’m excited to take up my new role with the promise of Philip’s vision to make the world healthier and more sustainable through innovation"

 

"I am committed to work closely with our customers and partners in creating meaningful solutions that can make a difference to the healthcare community and eventually achieve our aim of improving the lives of 3 billion people a year by 2030. In addition to delivering added value to the local health systems, my target is to continue driving the company’s strategic objectives and growth across the region," he added.TradeArabia News Service