Monday 28 September 2020

Arab Fashion Council partners with d3 for Covid initiative

DUBAI, May 16, 2020

Dubai Design District (d3) said it has joined the Arab Fashion Council on #AThread4Cause to combat COVID-19, with seven partners poised to create thousands of protection gowns and surgical face masks for frontline medical workers.
Dubai’s beating heart of creative design, home to more than 9,000 people and 385 companies, has pledged its support to #AThread4Cause – a campaign calling on UAE-based fashion designers to use their craftsmanship and haute couture flair to make surgical attire for the UAE’s healthcare industry.
As part of the initiative, seven business partners with over 50 tailors and pattern makers, will make the medically certified garments. 
To provide the designers with ample material and to support local suppliers, d3 has established a partnership with a Dubai-based Saudi Arabian fabric manufacturer who will supply over four tonnes of technical fabric to the participating brands.
To facilitate logistics, d3 is set to host a unified distribution centre, to store and deliver the protection gowns and surgical masks produced by d3 designers as well as other designers based in the UAE. This will turn the d3 community into a strategic hub for personal protective equipment (PPE) made by luxury brands, it stated.
Executive Director Khadija Al Bastaki said: "As the fashion capital of the Middle East, d3 is both humbled and delighted to support #AThread4Cause. With six d3-based designers, we aim to aid the life-saving work of vital medical staff by contributing to the UAE’s stockpile of gowns and facemasks."
"We are well placed to be able to cater to the needs of the local population, as well as export to the rest of the world, heralded by the strong logistics and infrastructure of Dubai. This will enable #Athread4cause to quickly receive the PPE carefully produced by highly skilled, luxury fashion designers across the emirate," stated Al Bastaki.
“Attracting and nurturing talent is a thread that binds our community together in line with the vision of the UAE’s leaders to foster knowledge, innovation and creativity. What we have seen today is the value design brings to society and the fact that d3 can collaborate in such a way is testament to the dedication, creative spirit and generosity of our community,” he added.
Founder & CEO Jacob Abrian said the Arab Fashion Council was proud of d3’s remarkable support to #AThread4Cause campaign by joining forces with us and its readiness to strengthen the emergency network of creative force. 
"Due to this uncertain time, the Arab fashion industry has been able to highlight its strong capacity to operate a purely local value chain," he added.-TradeArabia News Service 


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