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New fitness concept launches in Dubai

DUBAI, February 8, 2019

A new and highly innovative concept in health and fitness has been launched in Dubai, which focuses on the principles of ‘Macro Health’, a term which describes a unique holistic approach to wellness.
 
Max & Aegle, located in Meydan and developed by Meydan Group, is a 500,000-sq-ft purpose-built wellness destination housed in a two-storey building, surrounded by a landscaped outdoor area.  It is unprecedented in terms of its sheer scale, the facilities it boasts, and its focus on personalised training and wellness. The facility has the capacity to accommodate 5,000 members, but this will be limited to 2,000, ensuring that every member can fully benefit from every visit.

Unique to Max & Aegle is its keen focus on the principles of Macro Health, a term which it has trademarked, and which represents a new way of delivering dynamic health solutions for the mind, body and soul. Macro Health is a seamless complete spectrum of health and wellness, rather than just a pre-occupation with isolated fitness objectives such as improving stamina, building body mass or losing weight. The aim is to ensure that every member feels energised, not fatigued, informed and not instructed.

Inside, the fitness area is spread across two floors and boasts designated cardio, weight training and circuit areas, while group exercise classes will be held in dedicated studios for high-intensity training, boxing, yoga and cycling. Outside, an Olympic size swimming pool, along with the kids’ splash pool is set within a landscaped and shaded relaxation deck. There is also a 1,400-metre running track, two dedicated areas for outdoor fitness training and athletics, and a large Yoga lawn offering spectacular views onto the Downtown skyline.  

The membership experience at Max & Aegle starts with an initial Fit3D Pro Body scan - with its state-of-the-art body composition analysis – which helps to determine the best approach to attaining fitness and optimal health. Industry-leading coaches then work closely with each member to choose the ideal programme for them to lay the foundations for a new way of delivering total health solutions.  

The team at Max & Aegle have been carefully selected for their expertise and experience, offering specialisations in conditioning, agility, performance, injury prevention, sports specific and functional training, as well as yoga, martial arts, cross training, and interval training. The training equipment represents the most revered brands, including Life Fitness, Hammer Strength, Arsenal and Prime, with Fitmetrix Software used for personal training.

Max & Aegle is the brainchild of businessman Zafer Taher, who has worked closely with Meydan Group to bring the project forward. The aim has been to create a welcoming and inclusive environment where members can be expertly guided by professional trainers while setting their own pace, and not feel under pressure. In addition, the benefits of relaxation have been considered, with an understanding that many members will desire a place to socialise, eat and unwind as well as exercise. In the next few weeks, a new and ambient restaurant, providing healthy eating options, will open.

Taher commented: “We wanted to create something very different to what is already in the market.  Almost all fitness operators in the UAE are accommodated in office or residential buildings so they are compromised in terms of the space size, facilities and equipment they can offer their members. Working closely with Meydan Group, we have been able to design the building around our vision and the keen desire to provide members with a very wide choice of activities, fitness classes and work-out options in an ambient and relaxing environment, working within the principles of Macro Health."  

Mohammad Al Khayat, vice president - commercial and Free Zone, Meydan Group, added: “Creating a sustainable city that promotes physical wellness and healthy lifestyle is a cornerstone for Meydan Group. Through our endeavours, we aim to develop projects that are built on strong foundations and a well-rounded quality of life. Developing modern communities entail partnerships with organisations like Max & Aegle that understand our vision. We look forward to working together and bring to Meydan a healthy, happy and productive neighbourhood.” - TradeArabia News Service




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