The Gulf Petrochemical and Chemical Association (GPCA) has announced the launch of its sixth Waste Free Environment Campaign on February 18.  

This year, the initiative focuses on the importance of plastic recycling and fostering collective responsibility among GCC residents.

The latest edition of the campaign comes amid a time of great change in the region, as governments, organizations and global entities prioritize more sustainable practices, greater resource efficiency and higher recycling rates that contribute towards realizing – on both regional and global level – the social, environmental and economic objectives set in recent years.

 The campaign will run from February 18 to 22 in key locations across the GCC and the world, engaging influential change makers such as government stakeholders, industrial giants, educational institutions and the wider community, across the region and globally, to shift perceptions of plastic and incorporate sustainability into the habits among the public.

Over the last two years, Waste Free Environment has shifted away from being a clean-up campaign to expanding its reach and creating greater awareness about the importance of recycling, responsible litter disposal, and the benefits of plastics in modern day life. In 2017, the campaign expanded its reach to four continents, 13 countries and 23 cities.

 Dr Abdulwahab Al Sadoun, secretary general, GPCA said: “Over the years, Waste Free Environment has witnessed an overwhelming growth, having achieved global recognition as a truly GCC campaign. Now in its sixth edition, Waste Free Environment highlights the opportunities to reuse plastic and reduce waste by implementing the principles of the 3Rs and moving towards the circular economy concept.

“At GPCA, we believe that the future of our planet lies in the hands of each and every one of us, which is why with Waste Free Environment – together with our members – we aim to educate the public about the opportunities to incorporate sustainability into their daily habits, and building awareness around the harmful impact of irresponsible litter disposal and the lost opportunities due to lack of recycling.” – TradeArabia News Service