Dubai Health Authority launches BBM channel
Dubai, August 23, 2014
Dubai Health Authority (DHA) said it has launched its official BBM Channel on BBM, a leading mobile messaging platform, in a move to further enhance social interaction with its customers.
Every day, the DHA BBM Channel will bring the most important DHA-related news and events to BBM users across BlackBerry, Android and iPhone smartphones in real time, said a statement from DHA.
Users can also react and post comments on DHA’s BBM channel.
Ghanim Lootah, the director of Institutional Marketing and Communications at the DHA, said: "Our presence on BBM is in line with our strategy to offer latest news and content, in the right place, at the right time. With this launch DHA can now reach an audience of more than 85 million active BBM users per month and this includes Android and iPhone devices users."
He said the DHA has been keen on ensuring effective communication with its customers in real time through social media. DHA engages with its customers through Facebook, Twitter and Instagram.
Lootah pointed out that for over a year, DHA has been hosting a Twitter Clinic known as #smart_clinic, a two-hour live clinic on Thursdays in which DHA health professionals disseminate vital health and wellbeing tips and information to its Twitter Followers.
Now, with the introduction of the DHA BBM channel, customers will be able to access the latest features available through this platform, he added.-TradeArabia News Service