Amadeus Egypt backs children’s cancer treatment
Cairo, July 12, 2014
Amadeus, a leading technology partner to the travel industry, has announced today its pledge to donate ten piasters to Cairo University’s National Cancer Institute (NCI) per travel segment booked on its platform during Ramadan.
Proceeds will go to helping cure children with cancer.
The NCI is one of the Middle East’s leading cancer treatment facilities, and it aims to control cancer by developing top-notch, integrated patient care, research, education, and prevention programmes.
“Cairo University’s National Cancer Institute is doing great things to help cure and prevent cancer in Egypt, especially among the country’s children,” said Khaled Gad, general manager of Amadeus Egypt.
“Therefore, we at Amadeus Egypt are proud to support the Institute and its mission with our donation program during Ramadan, which we hope will not only raise funding but also help spread awareness about the NCI and its fight against cancer.”
Travelers are encouraged to participate in the month-long programme by either booking their next trip on Amadeus or by notifying their airline or travel agent that they want their tickets to be booked via the Amadeus platform, he added.
An estimated 65,000 people are diagnosed with cancer each year in Egypt, which adds to the 250,000 patients accumulated over previous years who also require treatment, according to an NCI report. – TradeArabia News Service