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Super Care to distribute Veil Cosmetics

Dubai, April 14, 2014

Gulf Marketing Group announced today that its Super Care Pharmacy chain has agreed a Middle East distribution deal for Veil Cosmetics, a new skincare make-up brand popular in North America and Europe.

The full Veil Cosmetics product range will be available in Super Care’s 44 branches immediately and the brands are working together on additional distribution channels throughout the region, said a statement.

Veil Cosmetics offers a unique new range of products in which skincare is built directly into the make-up.  It uses Lightfast Technology, a proprietary blend of active ingredients that targets the production of melanin spots, soothes irritations, and deeply hydrates, it said.

The brainchild of internationally acclaimed celebrity makeup artist Sébastien Tardif, Veil Cosmetics is inspired by Tardif’s foundation in both art and fashion, and his desire to immediately lift and illuminate the skin.

Tardif cultivated his skincare sensibilities during his tenure in Asia, which led him to develop weightless, refined textures that are virtually imperceptible. These hybrid products demystify cosmetic usage while creating a flawless, natural, glowing complexion, said the statement.

Mohammed A Baker, GMG’s deputy chairman, said: "Veil Cosmetics is one of the most talked-about brands in cosmetics and skincare today.  Sébastien has created something that is truly unique.  This is a luxury brand that is ideally suited for the women of the Middle East."

Gulf Marketing Group operates 183 stores across the Gulf region, under the Sun & Sand Sports and Super Care Pharmacy marques, as well as individual brand outlets including Nike, Timberland, VANS and Columbia.  Twenty-three of these stores have opened during the current financial year, with another 20 planned for launch by June 2014.

Its Super Care Pharmacy brand was established in Dubai in 1978.  It currently has 28 pharmacies and 16 nutrition centres in Dubai and Sharjah and one wellness store, Super-Care Total Wellness, in Dubai Mall.  - TradeArabia News Service




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