Unilever joins water conservation drive
Doha, October 8, 2013
Unilever, one of the world’s leading FMCG companies, and Kahramaa have kicked off a water conservation awareness campaign in Carrefour, Doha.
This is the first activity under the MoU signed between Kahramaa’s National Conservation and Energy Efficiency Program “Tarsheed” and Unilever, which will entail the planning and implementation of both water and energy conservation initiatives in major retail outlets, malls, households and in schools.
Eng Abdulla Majed Al-Khulaif, head of conservation technology at Kahramaa’s Conservation & Energy Efficiency (CN) Department, said: “This partnership is a positive step towards promoting a conservation culture amongst the general public, thus contributing towards achieving a more sustainable environmental development of the country, in line with the Qatar Vision 2030. It will also help in enhancing the performance of both partners, which will improve our capability in addressing environmental challenges.”
Under the MoU and in line with the Tarsheed program that targets to bring down Qatar’s per capita consumption of water by 35 per cent within the coming five years, this water conservation awareness campaign urges shoppers to make a conscious decision to buy environmentally friendly, water-saving products, while educating them via tips endorsed by Tarsheed on how to reduce their water bills.
”Unilever has made the commitment to halve its environmental impact by 2020. However, if you look at the value chain of any of our products, only 5 per cent of the environmental footprint is under our direct impact and 68 per cent of it comes from the consumer,” said Arijit Ghose, managing director at Unilever Gulf.
Unilever is the owner of global brands such as Lifebouy and Lux.
“The Gulf region is one of the world’s most water scarce regions. Yet, we have one of the world’s highest consumption rates. For example in Qatar, the consumption of water is over 500 litres per person per day versus160+ litres per person per day globally. Therefore, by partnering up with different companies and government entities such as Kahramaa we aim to educate consumers and change their behaviour for the long run.”
The in-store awareness campaign offers 20 lucky shoppers the opportunity to get their October Kahramaa bill paid. – TradeArabia News Service