Amadeus, Egypt hospital in tie-up to fight cancer
Cairo, July 28, 2013
Madrid-based Amadeus, a leading technology partner to the global travel industry, has partnered with the Children’s Cancer Hospital Egypt (CCHE) to help raise awareness for the hospital among its customers and partners, as part of its Ramadan support.
The company will donate five piasters on every segment booked on Amadeus Selling Platform during the month.
The CCHE specialises in the care and treatment of children with cancer in Egypt, the Middle East and Africa primarily, helping to improve cancer treatment through its facility in Cairo.
“Amadeus is pleased to be working with the CCHE to raise awareness and provide support for the fight against cancer particularly among children in Egypt who need stronger support from the private sector and individual donors,” said Ahmed Youssef, regional director of Marketing and Operations Amadeus.
“We felt that by partnering with the hospital, our simple gesture of support would encourage both Travel Agents and Travellers to step up and support them as well. We hope that our valued customers and partners worldwide are touched by the tremendous hope that the hospital provides to children and can join us in their fight against cancer.”
The month long promotion is aimed at encouraging travellers to mention the children’s hospital when booking their flights, either directly with the airline or through their travel agent by requesting that their ticket be book through the Amadeus Selling platform.
The promotion is hoping to increase word of mouth by engaging travellers in dialogue about the hospital and what it is doing for children around the world. - TradeArabia News Service
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