Dubai offers gold to fight obesity epidemic
Dubai, July 20, 2013
Dubai's government will pay residents in gold for losing those extra pounds as part of a government campaign to fight growing obesity.
The 30-day weight-loss challenge was launched yesterday to coincide with Ramadan.
Many eat too much after breaking the fast, tucking into traditional dishes loaded with fat and sugar that can push their daily calorie intake well above levels outside of Ramadan.
For every kilo dropped by August 16, contestants who registered yesterday can walk away with a gram of gold, currently worth about $42, Dubai's civic authority announced as part of its 'Your Weight in Gold' initiative.
The top three dieters can win gold coins worth up to $5,400. The contestant has to lose a minimum 2kg to qualify for the contest.
"Participant must have excess weight to reduce and stay away from unhealthy methods to lose weight and should be present on the final day to measure weight," Dubai Municipality said.
Health officials in Dubai and in the Gulf are spending millions to control obesity among their citizens.
Oil wealth and high household incomes have led to overeating, high-sugar diets and a heavy reliance on cars for getting around, leading to an explosion of diabetes and other obesity-related illnesses.
Five of the 10 countries where diabetes is most prevalent are in the GCC, according to the International Diabetes Federation, an umbrella organisation of more than 200 national associations.
Child obesity is also a growing problem.
Dubai is known for its larger-than-life offers. It has a history of giving away luxury cars and yachts in lucky draws and is home to one the largest gold markets in the region. The emirate even has gold vending machines in shopping malls. - Reuters
More Health & Environment Stories
- Mackeen unveils document management solution
- Seha opens new clinics in Abu Dhabi, Al Ain
- SARS virus claims one more victim in Saudi
- New support group comes to overeaters' rescue
- RAK Hospital launches urinary clinic for women
- NBAD backs Emiratis on Antarctica trip
- Cut sugar intake drastically urges WHO
- Al khaliji to fund Qatar recycling plant
- Qatar researcher in 360km breast cancer run
- New facilitator to open in DHCC
- Many countries lack capacity to prevent hearing loss
- QUIT NOW: Passive smoking hurts kids' arteries
- San Francisco to ban plastic water bottles
- GSK wins home toothpaste award for Sensodyne
- E-integration vital to GCC healthcare industry
- Fakih IVF unveils two new genetic tests
- 2 die from H1N1 in Oman
- Al Noor Hospitals targets domestic growth
- Medical panel on the way in Bahrain
- 40pc of UAE adults ‘have hypertension’
- Saudi diabetics urged to stay away from camels
- GCC readies plan to fight heart diseases
- Bahrain opens sickle cell hospital
- Hazardous waste focus for Oman summit
- Infectious viruses to be tracked by satellite in UAE
- Mafraq Hospital names new surgery chief
- Saudi health ministry seals BMJ partnership
- Need for medical simulation training highlighted
- UAE-France discuss healthcare collaboration
- Seha focus on patient centred services