Al Rawdah backs autism centre
Dubai, July 14, 2013
Emirates Modern Poultry, also known as Al Rawdah has partnered with Dubai Autism Center to raise awareness and launch fundraising campaigns on autism in the UAE.
As part of the partnership, consumers contribute Dh1 (27 cents) to help a child with autism for every purchase of Al Rawdah frozen processed products, said a statement.
In addition, Al Rawdah fresh portions will bear a sticker to promote the initiative and bring awareness, it said. Al Rawdah is a subsidiary of Emirates Rawabi Group
Jeanette Kristensen Alhaider, general manager, sales and marketing, said: “We aim to make a real difference in the organisations that we support. Through partnering with Dubai Autism Center, we hope to raise awareness on how early intervention, attention and care can greatly aid children with Autism Spectrum disorder.”
Autism is a lifelong neurobiological disorder that impairs communication, social interaction and the way individuals perceive the world around them. Children with autism have difficulty in verbal and non-verbal communication. One out of every 88 children will have autism.
Founded in 2001, Dubai Autism Center is the largest and most comprehensive non-profit organisation in the UAE catering to the needs of children with autism. - TradeArabia News Service