Anthony Peter, director, Brand Communications,
Mohamed Al Noori, director, Corporate Marketing & Relations, Dubai Municipality
Panasonic joins drive to cut food wastage
Dubai, June 4, 2013
Panasonic Marketing Middle East & Africa (PMMAF) has joined hands with Dubai Municipality on an awareness campaign to reduce food wastage.
The three-day campaign is to mark the World Environment Day 2013, which is on June 5.
In tune with the global initiative “Think.Eat.Save”, the company coined the theme "Save to Share", with the aim to demonstrate the importance of conserving food and contributing to the needy, said a statement.
According to the UN Food and Agriculture Organization (FAO), every year 1.3 billion tons of food is wasted. This food quickly turns into methane gas and these gases are depleting the ozone layer, adding to global warming. The United Nations Environment Programme (UNEP) reports that one in every seven people in the world go to bed hungry and more than 20,000 children under the age of five die daily from hunger.
Masao Motoki, managing director, said: “We have to leave behind a sustainable planet for our future generations, and drastic changes to our lifestyle must happen immediately if this is to be a reality. This year’s World Environment theme is in line with this objective and we are extremely happy to join hands with the Dubai Municipality, ECAT, Jafza and Red Crescent."
"Our actions and the eco choices we make, have a direct impact on our planet. From using eco-friendly products to learning to conserve, is something we absolutely have to be conscious about. We are at a very crucial cross road and individuals, multinationals and governments must do more to save our planet,” he added.
The eco kiosks will enable visitors to learn about conservation and will more importantly stress on how to reduce the ecological foodprint without drastically altering lifestyles. The survey being held from June 3 to 5 encourages every UAE resident to participate actively and can be accessed at Http://footprint.dm.ae. - TradeArabia News Service