Tetra Pak targets 20pc recycling rate by 2020
Jeddah, May 7, 2012
Tetra Pak, a leader in food processing and packaging solutions, plans to take the carton recycling rate in Arabia to 20 per cent by 2020 from the current 3 per cent, said a top official.
Tetra Pak Arabia Environment Manager, Mohamed Angawi was addressing the importance of sustainable packaging solutions at a gathering of Arab beverage producers from across the region in Jeddah.
“Tetra Pak’s concept of protection encompasses the protection of the environment. Our main goals relating to sustainability include the desire to reduce the carbon footprint across the value chain, develop a greater portfolio of sustainable products and increase recycling in Arabia,” said Angawi.
“We aim to ensure that the environment remains strategically important for the food packaging industry in the Arabian region.”
In his presentation, Angawi emphasised on a growing global trend that showed consumers prefer products that can be recycled. Environmental and energy factors have been found to be the most important aspects to shape the future of beverage packaging, and that this was compounded by consumer concerns on the environment.
“Tetra Pak has always had a policy to focus on the sustainability aspect of packaging solutions. The fact that customers are now thinking, acting and buying green, further motivates us to provide beverage manufacturers with innovative sustainable solutions such as recyclable caps made from sugar cane,” Angawi added.
“Tetra Pak aims to accelerate green product innovation to develop greener packages that offer the convenience and quality of traditional packaging at a competitive cost,” he concluded. – TradeArabia News Service
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