Fakih Hospital to undergo changes
Dubai, November 17, 2011
Fakih Gynecology & Obstetrics Center is in the process of going through a major corporate branding exercise which will include a change in its logo, name and visual identity.
The Dubai headquartered clinic is also working on a strategy to give a common corporate brand identity to all its branches in the region and in the US. The official launch of the new center which is already operational, will take place early 2012, with the extension to follow within the next 2 years.
Dr Michael H Fakih, founder of Fakih IVF, said: “The exercise was necessary since we obtained the first private IVF license in Dubai. We then changed our name and moved to the new, ultra-modern, state-of-the-art premises on Al Wasl Road. The corporate brand will include the other facilities where our team operates, in Abu Dhabi, Beirut and Michigan.”
'In recent years, Dr Fakih has appointed the most talented embryologists who specialise in challenging fertility cases, and this has maintained our success rates as one of the highest in the world,” said Randa Modad, brand communications manager for Fakih IVF.
“The new center provides the latest in reproductive technology and offers patients personalised fertility treatments, as well as many other related operations such as single gene disorder, chromosomal abnormalities, gender selection, fertility preservation as well as fertility laparoscopic surgery under one roof. Our new brand will help us better communicate those services to our patients and reassure them that they are visiting the best fertility center in the region,” Modad added. – TradeArabia News Service