Seha launches health campaigns for Ramadan
Abu Dhabi, July 28, 2011
Seha, the Abu Dhabi Health Services Company, has launched two campaigns for Ramadan aiming to raise awareness about the importance of monitoring health and regulating medicine intake during the holy month.
The first campaign, ‘Taking Your Medicine during Ramadan’, focuses on balancing the desire to fast with medical needs during Ramadan. The campaign highlights four areas of interest, offering fasting tips for diabetic patients, individuals with heart disease, pregnant women, and children.
“Ramadan can offer a number of health benefits, especially when people monitor their dietary intake and ensure the maintenance of any medication regimens they are on,” said Khalifa Al Ketbi, deputy chief of Operations Division at Seha.
“There are a number of precautions that can be taken to avoid common symptoms and issues, and Seha is proactively reaching out to ensure that everyone can observe Ramadan in the healthiest way possible.”
“The campaigns launched will reach the majority of Abu Dhabi people, and with the cooperation of Seha’s hospitals, will ensure a heightened interaction with the patients to deliver the main messages of those campaigns,” he added.
The second campaign, ‘A Healthy Ramadan’, revolves around a charismatic young cartoon character known as Saeed.
Saeed, who dispenses health tips to friends and family and encourages a healthy lifestyle during Ramadan, is set to appear and converse with the public through a number of channels, including print, radio and television spots.
“Healthy lifestyles are important for a better quality of life, and we are hoping that Saeed will be able to communicate with a diversity of audiences in a way that appeals to them,” said Salama Al Mazrouei, senior marketing specialist.
“The characteristics of Saeed and the healthy lifestyle that he promotes will be key in the audiences’ reaction and interaction with the messages that he will deliver.”
In addition, all the hospitals under the Seha ambit, will host community outreach programmes and health hotlines where people can find advice on dosage and medicine scheduling to facilitate fasting. The hospitals will also focus on social activities, meals distribution and marketing several tips and advices through an array of communication tactics.
“Seha is committed to offering world class healthcare and ensuring that everyone can enjoy the spirit of Ramadan in the best health possible. We’re reaching out to the community to ensure that healthcare needs are met during this holy and spiritual month, and we wish everyone a happy and healthy Ramadan,” Al Mazrouei concluded. – TradeArabia News Service