Etihad Etisalat (Mobily), the leading Saudi telecom company, has launched Baby Ultrasound MMS service, an innovative solution for expecting parents, in cooperation with Dr Sulaiman Al-Habib Medical Group.

With this new mHealth initiative from Mobily, expecting parents can receive their baby’s ultra sound image and video via MMS after their visit to their doctor at Dr Suliman Al-Habib Hospital.

“This exclusive service allows expecting mothers to share their happiness using high quality images that can be passed around between family and friends through MMS, social networks or even email,” said Sami Nashwan, Mobily’s senior vice president for Consumer Marketing.

Qualcomm has collaborated with Mobily and the hospital to bring the innovative Mobile Baby service to the Saudi public.

Similar revolutionary services will follow the finalization of trials being conducted in collaboration with Swedish telecom giant Ericsson, he added.-TradeArabia News Service