US-based restaurant chain Fire of Brazil will be introduced soon to the people of Bahrain.

The Living Concepts, a franchise developing company based in Bahrain. has been awarded the Master Franchise Rights for US-based restaurant chain Fire of Brazil. 

Signing took place between Abdul Wahid Kooheji, managing director or The Living Concepts and Brent Gilbertson, president of Fire of Brazil.

The multi-million dollar deal entitles The Living Concept to expand the Fire of Brazil Churrascarias franchise international markets excluding North America, South America and the Caribbean.

The renowned restaurant has gained a lot of popularity in the US particularly in Palm Beach, Florida and Nashville, Tennessee and soon in Seef Mall, Bahrain expected to open by summer 2007. 

This unique concept offers a one-price menu for guests to select from 15 types of meats, then a gaucho comes around with swords of meat and you eat until you’re satisfied.

Fire of Brazil’s menu selections appeal to all with a variety of meats, chicken, salads and so one. 

Famous items in their menu include Picanha – rumpsteak; Costela – tender juicy beef ribs; Filet Mignon – cut from the tenderloin and seasoned; Alcatra – cut from the top sirloin; Fraldinha – cut from the bottom sirloin; Cordiero – young leg of lamb sliced off the bone and served as chops; and Frango – an array of cuts including chicken legs and breasts wrapped in beef bacon.  It also has an extravagant salad bar, which is presented with the meal with twenty-five to thirty-five choices of hot and cold items in this area.

The Living Concepts is proud to be granted the Master Franchise Rights and be chosen from over 100 applications.

This proves having recognized the company as an eligible franchise owner and Bahrain to being a strong solid business hub.

Grasping its name from the “Living' nature of its Leisure and Relaxation (Lifestyle) brands, Retail, Hospitality, Food & Dining that it promotes and develops.

The Living Concepts vision is to combine traditional with modern values and bring high-end quality franchises to individuals and letting them indulge their senses in all aspects of life. Other brands that the company owns franchise to are: Maya La Chocolaterie, Dash Coffee, Love Salad and Nrgize Juice Bars. TradeArabia News Service