Monday 20 September 2021

Walid Hassouna

valU, Paymob and AUC enter into new partnership

CAIRO, July 11, 2021

valU, a leading buy-now pay-later platform (BNPL) for fintech consumer finance services and subsidiary of EFG Hermes, Paymob, a leading payment facilitator in Egypt, and the American University in Cairo (AUC) School of Business have launched a new partnership that will see the former offer convenient financing and affordable instalment plans for individuals seeking to pursue the school’s executive education programs.

Through the partnership, individuals seeking to obtain one of the AUC School of Business Executive Education qualifications will be able to benefit from valU’s instalment payment plans up to 60 months. Instalment payments will be made using valU through payment aggregator Paymob in order to further facilitate the process and offer customers a seamless payment experience.

The school offers more than 25 professional development programs across a range of fields including sales and marketing, healthcare management, people and organizations, governance, and real estate development, among others, to professionals seeking to increase their knowledge and advance their careers in one of these fields.

“We are very pleased to be partnering with the AUC School of Business Executive Education to provide working professionals with access to Egypt’s leading executive education programs,” said EFG Hermes Non-Bank Financial Institutions (NBFI) CEO Walid Hassouna.

“The partnership forms part of valU’s ongoing strategy to further expand our roster of offerings to include financing of vital services such as healthcare and education, among others, to meet the entirety of our customers’ needs, allowing them ease of financing and liquidity while pursuing their desired lifestyle. This strategic partnership with the AUC facilitates access to quality education, which opens the gateway to better, higher-paying jobs.”

Mohamed AbdelSalam, Executive Director of the AUC School of Business Executive Education, said: “We are thrilled to announce our partnership with valU, Egypt’s leading consumer finance platform, which will see us provide flexible and convenient financing programs to individuals seeking to develop their professional experience by specializing in one or more of our programs. Providing world-class educational services is our main priority and we look forward to the launch of our collaboration with valU, which will make our programs more accessible than ever.”

“Empowering the educational sector is a key priority for Paymob which is why we are very excited to extend our long-term partnership with the AUC School of Business Executive Education, equipping its payment infrastructure with valU’s leading BNPL solution, tailored specifically for its executive education program,” said Paymob CEO Islam Shawky.

In 2020, valU signed a number of key partnerships with K-12 educational providers to facilitate tuition payments for its customers. – TradeArabia News Service


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