Sunday 12 July 2020
 
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Jana Yamani, executive director of Talent at MBC Group

MBC Academy welcomes applications for 2020 programme

RIYADH, 14 days ago

MBC Group, the largest and leading media company in the Middle East & North Africa, announces the commencement of MBC Academy’s programmes. 
 
An educational and training platform, MBC Academy was established by the group in support of developing a fully-integrated and vibrant media production industry in Saudi Arabia, as well as the belief in the importance of upskilling Saudi talent across various media sectors.
 
MBC Academy now welcomes applications from Saudis in TV, film, radio, theatre, content production, digital content, photography, music, lighting, editing or comedy.
 
The Academy’s programmes have been expertly developed internally, and with leading international expertise, to cater to those aspiring to develop their skills, make progress in their career, and potentially win the opportunity to be involved in projects of global magnitude.
 
Leveraging on MBC GROUP’s decades-long experience in the Mena media industry, MBC Academy’s successful applicants will receive intensive, world-class training in media and production, transforming them into distinguished professionals. Prospects will acquire skills to the highest standards in line with international best practices.
 
MBC Group Chairman, Waleed Al-Ibrahim, commented: “Here at MBC Group, we believe in telling our own stories; bringing them to the rest of the world. MBC Academy is part of MBC Group’s mission to showcase the region’s potential, as well as create a more open space for exchanging dialogue and expertise between our region and international entities in similar fields. We believe in investing in our own youth and empowering them with the right skills they need to pursue a thriving and promising career."
 
He continued: “Saudi Arabia is home to top-tier talent who has incredibly promising potential. What this talent is missing is a platform to help them reach their full potential, as well as offer them once-in-a-lifetime work experience opportunities not available anywhere else. We cannot wait to provide the space this year for more Saudi youth to achieve their goals and realise their potential. We also cannot wait to showcase to the world what our burgeoning Saudi youth in media is made of.”
 
Led by Jana Yamani, executive director of Talent at MBC Group, the Academy will initially focus on three core pillars:
 
• Inspiration and Awareness: Focusing on improving the perception of careers in the media and creative industries amongst younger generations, society influencers, and decision makers.
 
• Skill development: Increasing the number of world-class media professionals through structured educational and training programmes.
 
• Talent management: Connecting talented individuals with local and global opportunities.
 
On her part, Yamani commented: “With the major developments occurring in the Saudi media space, as well as in the Kingdom overall, we are witnessing more interest from Saudi youth wanting to pursue a career in media or related creative industries. MBC Academy’s work revolves around providing an integrated programme that can provide the necessary skills in order to transform promising talent into distinguished professionals who have acquired skills to the highest standards in line with international best practices.
 
“The historical success of discovering and upskilling talent within MBC Group has provided an excellent foundation for us to build on with MBC Academy. We believe our value offers a plethora of benefits, including firstly, benefiting from the MBC Group’s unrivalled experience that extends over more than three decades in the fields of media and production. Secondly, MBC Academy provides hands-on training opportunities within MBC’s studios and departments, working with some of the best in the industry across the region. Last but not least, MBC Academy offers future involvement and management opportunities within the Group for the most promising individuals who have shown great potential."
 
She added: “Looking ahead, we will be introducing more initiatives, such as online courses, non-degree programmes, work experience opportunities in Hollywood etc. Stay tuned for further announcements.”
 
2020 Programme
 
MBC Academy’s 2020 programme is scheduled to welcome its first cohort of successful applicants later this year, with students scheduled to begin training on set at MBC locations – pending global conditions – from October. This will be followed by a second phase focusing on e-learning courses in various disciplines, such as filmmaking, and screenwriting.
 
The final phase of the programme sees top-performing candidates offered job opportunities within the organisation. - TradeArabia News Service



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