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DP World’s education programme win top award

DUBAI, July 12, 2017

Dubai-based global marine terminal operator DP World’s Global Education Programme has won Gold for ‘Best Evaluation’ at the UK’s Corporate Engagement Awards, recognising its measurement of the initiative to ensure maximum impact.

Launched in 2016, the programme involves employees delivering lessons in local schools across its network around the world to boost the skills, aspirations and confidence of young people by teaching them about trade, logistics and the maritime sector and related career opportunities, said a statement.

The award highlights the successful evaluation and analysis of the programme, which includes tailored monitoring and an evaluation dashboard developed by DP World and EdComs, the UK’s leading marketing and communications agency specialising in education. The programme aims to reach 34,000 young people by 2020 and more than 250 employees have been involved to date, engaging over 5,500 students, across 14 countries.

DP World Group chairman and chief executive Sultan Ahmed Bin Sulayem said: “Our programme is having genuine impact around the world and I am delighted to have our efforts recognised by this prestigious award.”

“As a leader in global trade and logistics, we want our people and our resources to support education, and to raise awareness of trade and its crucial role in everyone’s lives,” he said.

“Our extensive measurement and evaluation of the programme helps ensure that it is constantly meeting the needs of students, teachers and employees, and ensures that we can create lasting change, adding value in the communities where we operate,” he added.

Feedback is gathered from teachers, students and employers after every session and fed into London Benchmarking Group’s (LBG) measurement framework, the global standard for tracking sustainability investment.

The initiative has been hugely popular with schools, with 96 per cent of teachers saying it provided pupils with something new their school could not, and 94 per cent saying they would recommend DP World as an employer.

The programme also helps create a talent pipeline of future employees, increases job prospects for local communities, and provides a rewarding way for employees to use their volunteering leave while developing skills.

Of employees that have taken part, 96 per cent said they are more likely to speak positively about DP World, and 93 per cent increased their job satisfaction, it stated. – TradeArabia News Service




Tags: | DP World | Award | education | programme |

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