Tuesday 18 June 2019

Interesting work, training and brand reputation
were key attraction factors for graduates

Emirates, Unilever top graduate employers in UAE

DUBAI, September 28, 2016

Dubai-based airline Emirates Group is the most popular employer for fresh university graduates in the UAE, followed by international consumer goods company Unilever, according to the latest research by online recruitment firm GulfTalent.

The findings are based on GulfTalent’s survey of over 300 recent graduates and final-year students at UAE’s prestigious American University of Sharjah (AUS), which hosts a mix of both expatriate and local students from all Emirates.

According to the survey results, construction and finance are the most popular sectors for graduates, followed by consumer goods.

The survey found a sharp divide in preferences by nationality. Among expatriate graduates an overwhelming 91 per cent majority favour working for multinationals. By contrast, 63 per cent of Emirati graduates opt for government-owned organisations.

Local UAE private sector firms appear to be the least desired option for both nationals and expatriates, the survey found.

ADNOC, Mubadala and Etisalat were voted the most popular employers among UAE national graduates.

Top 10 Most Popular Employers for Emirati Graduates

1    ADNOC
2    Mubadala
3    Etisalat
4    Dubai Electricity and Water Authority (DEWA)
5    Abu Dhabi Investment Authority (ADIA)
6    Telecommunications Regulatory Authority (TRA)
7    Emaar
8    Emirates Nuclear Energy Corporation (ENEC)
9    United Nations
10    Masdar

Key attraction factors

GulfTalent’s survey asked graduates about the factors that drove them to choose their preferred employer. The top three factors mentioned were the opportunity to do interesting and challenging work, the quality of the training and development programme, and the company’s brand and reputation.

 Interestingly, salary and benefits only ranked fourth in the key attraction factors.

However, the survey did find a significant gap in the expectations of graduates for their starting salary – with salary expectations of Emirati graduate averaging Dh27,000 ($7,350) per month, compared with Dh9,000 for expatriate graduates.

Overseas experience is also highly valued by graduates. One in two graduates expressed interest in gaining experience working outside the UAE and were drawn to the employers that offered this opportunity. According to the survey, the most popular country overall for graduates in the UAE to live and work in is the USA, followed by the UK and Canada – among both local and expatriate graduates.

Employment success

About 33 per cent of Emirati graduates surveyed reported already having a job offer prior to graduation, compared with 18 per cent of expats.

When asked what they thought were the key factors for employers selecting graduates, the most important factor cited was work experience. Expatriate graduates, in particular, reported finding it very challenging to land an entry-level job without already holding 1-2 years of experience.

In relative terms, Emirati graduates considered command of English language to contribute far more to their chances of finding employment, compared with expatriates who did not consider it a big factor for employers.

When asked about their ideal next steps after graduation, 67 per cent of respondents said they wished to start a job, followed by 27 per cent who wanted to continue further study, 2 per cent who planned to join their family business and 4 per cent who aim to start up on their own.

Employer reactions

Commenting on GulfTalent’s survey findings, several of the country’s leading employers pointed to similar factors as key to their success. Unilever’s vice president of Human Resources for the Mena region, Assaf Al-Quraishi, attributed his company’s popularity to having a “fulfilling, inclusive and dynamic work environment” which young graduates find supportive of their development and progress.

Wassim Eid, chief human resources officer of the Chalhoub Group, which also ranked in the top-10, cited his firm’s extensive investment in nurturing young talent, including development of retail academies, university partnerships and active interaction with graduates through job fairs.

Explaining Etisalat’s popularity among Emirati graduates, Younis Abdul Aziz Al Nimr, Etisalat UAE’s Chief Human Resources Officer, attributed the company’s success in attracting young nationals to offering them “a platform for developing their talent and building their future careers” including training them with the latest technology, tools and processes that help them grow into future leaders.
None of the employers cited salary and benefits as their key differentiator in attracting top graduate talent, consistent with the findings of the survey. – TradeArabia News Service

Tags: UAE | Emirates | Unilever | GulfTalent | Employers |

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