Boeing wins key Arabia CSR award
Dubai, November 20, 2012
Boeing recently received the Arabia Corporate Social Responsibility (CSR) Network award for its partnership with non-profit organisation Injaz Al Arab for co-developing a programme to reduce unemployment in the region.
“Helping to address key issues such as economic development, education, health and protection of the environment, is as important to Boeing as our expertise in aviation and technology,” said Jeffrey Johnson, president of Boeing Middle East.
“As a company, we are committed to using our business expertise to support regional organizations and community initiatives in a way that ensures sustainable and measurable outcomes. Our philosophy extends beyond philanthropy and this prestigious award is a testament to the success of our partnership-driven approach.”
The prestigious awards, now in their fifth year, are considered one of the most respected and credible corporate social responsibility awards in the Middle East. In 2012, 58 applications from 17 industry sectors and 11 Arab countries competed for awards.
Boeing has partnered with Injaz Al Arab on a variety of initiatives since 2009. Most recently it supported the extension of a programme designed to help address regional youth unemployment by teaching high school students how to start and run their own business.
“Against the backdrop of the world’s highest youth unemployment rates, Boeing’s partnership with Injaz Al –Arab has pushed us to an unprecedented level of impact in our efforts to empower young Arabs,” said Soraya Salti, Injaz Al-Arab regional director Mena.
“By championing the Startup Programme, they have helped us to bring the company programme full circle – transforming student business ideas into fully-fledged companies that create jobs and new economic opportunities.
“Boeing’s corporate incubation model defines a new method of corporate social responsibility in the region, one that must be learned from and replicated in the interest of our young people.”
The Growth of Company programme was piloted in Egypt and is now being expanded to other parts of the Middle East.
Boeing initially supported the program to help reduce regional unemployment but overtime expanded the initiative to university level students versus only high school students and introduced programme elements to help the best student run companies launch their businesses. – TradeArabia News Service