Taraf awards main works contract for Palm Jumeirah project
DUBAI, 17 days ago
Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, said it has signed up Al Ashram Contracting as the main contractor for Luce, an exquisite residential development located at Palm Jumeirah in Dubai.
Located on the East Crescent of the mega development, Luce is set to be the new landmark that transforms the Palm Jumeirah skyline.
Its design concept draws inspiration from the dynamic interplay found within Dubai’s desert dunes and seascapes, said Taraf in a statement.
The architectural composition of the façade has organically evolved from the intricate patterns of sand and the rhythmic movement of waves, culminating in a design language that embodies these natural elements.
At the heart of this concept lies a harmonious interaction between humanity and the environment, shaping a vertical oasis on Palm Jumeirah that seamlessly integrates with its surroundings, it stated.
Taraf CEO Ahmad Shibel said: "As we transform the vision for our iconic property Luce into reality, we continually endeavour to work closely with industry-leading partners. Together, we will shape the future of luxury living by redefining the standards of residential properties."
Al Ashram Contracting, he stated, has been working in the UAE for over 4 decades and has built a reputation as a trusted construction partner for key players in the nation’s private and public sectors.
With a portfolio of over 100 infrastructure projects including residential and commercial developments, Al Ashram has a demonstrated track record of high-quality, innovation, and efficiency, ensuring long-term value for its clients and stakeholders, he added.
With its exceptional suite of state-of-the-art amenities, Luce shines a light on wellness and community, with each designed to promote relaxation and healthy living, brightening the life of residents.
Luce also boasts contemporary interiors, panoramic waterfront views, and private access to a pristine white beach, promising an unmatched lifestyle in the heart of Palm Jumeirah.-TradeArabia News Service
