Tuesday 18 January 2022

AMC Cinemas opens 9-screen cineplex in Jeddah

RIYADH, May 27, 2021

AMC Entertainment Holdings, one of the world’s largest movie exhibition companies, has announced the opening of its ninth location in Saudi Arabia at Jeddah’s Stars Avenue shopping mall. 
It is a first for AMC Cinemas in the kingdom’s west coast city and will offer moviegoers the same luxurious standards they have come to expect and enjoy from AMC Cinemas elsewhere, said the statement from the company.
The AMC Stars Avenue 9 cinema offers 755 seats across nine auditoriums, including eight luxury screens equipped with 4K Barco Laser projector, surround sound, and Luxe Recliner and Plush Rocker seating throughout, together with one immersive IMAX with Laser experience providing heightened realism and an optimal movie-going experience, it stated. 
The Jeddah opening is part of AMC Cinemas’ expansion plan to reach the largest possible number of movie lovers across Saudi Arabia, a goal in line with government plans to diversify entertainment content, as well as providing new experiences to suit the tastes of different audiences.
On the opening, CEO Andrew Such said: "The AMC Stars Avenue 9 cinema in Jeddah city is part of our ongoing strategy to provide innovative and creative cinematic experiences for movie-lovers throughout Saudi Arabia."
"We pride ourselves on offering industry-leading, state-of-the-art-technology in luxurious surroundings for an exceptional movie-going experience. We want a visit to AMC Cinemas to be nothing short of memorable," he stated. 
"By offering the latest international advances in cinema enjoyment we continue to support the Kingdom’s 2030 Vision which focuses on improving the entertainment sector. This is a vitally important part of the Kingdom’s Quality of Life program and motivates us to continue our efforts to build and provide innovative cinema," he added.
The opening of AMC Stars Avenue 9 cinema in Jeddah city in addition to the opening of the first cinema in Dawadmi in April  brings the total number of AMC Cinemas in Saudi Arabia to 9 locations, with five in Riyadh and one each in Hafar Al-Batin and Al Majmaah governorates. 
Saudi Cinema Company (SCC) is a joint venture between AMC Entertainment Holdings, the world’s largest movie exhibition company, and Saudi Entertainment Ventures (SEVEN), the leading national investor, developer, and operator of Saudi Arabia’s diverse entertainment eco-system. 
In this partnership, SEVEN and AMC aim to open 50 cinemas, offering 500 screens across the Kingdom.-TradeArabia News Service


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