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DFMC opens Serta flagship store in UAE

DUBAI, July 18, 2019

Dubai Furniture Manufacturing Company (DFMC), a market leader in the premium mattress segment in the region, has announced the opening of the first-of-its-kind Serta flagship store at The Dubai Mall, one the world's largest shopping malls.

Strategically located in the high-end downtown of Dubai, the store, spanning over 2,200 sq ft, offers a unique shopping experience. The new showroom, with an exclusive range, displays the chic and superior array of modern bedding concepts, and has the widest variety of premium products exclusively available in the UAE. Serta has used state-of-the-art bedding and sleeping technology in mattresses for healthy sleep.

Easwaran Hariharan, deputy general manager of sales at Dubai Furniture Manufacturing Company, said: “UAE’s ongoing 11,334 construction projects, 56,000 new hotel rooms in 2019 and Expo 2020 are creating a huge demand for premium mattresses and accessories.  We are delighted to see Serta’s soaring demand in the UAE due to our unique design concepts and specialised mattress grades that are exclusive to the Serta store at The Dubai Mall.”

“Serta is committed to keeping its promise of providing the perfect and healthy sleeping experience through the ergonomically designed and physiologically perfected range of mattresses and cosy and customizable accessories,” he added.

The store is a one-stop shop for 11 types of new grade mattresses, each awarded with international certifications and manufactured with the sustainable natural raw material and sleeping technology. The showroom also features a wide variety of bedding accessories that include: bed-linen, mattress protectors, encasements, and 20 types of pillows, pillow covers, duvets, side tables featuring the ultra-soft and silent closing.

Serta uses innovative technologies to create exceptionally comfortable and healthy sleep such as Graphinex, an advanced gel infusion technology that provides pressure relief and additional support for a cooler sleep, Posture Spiral System from the US for correct posture, Cool Coat Technology (CCT), a new gel technology from Italy for a cooling effect on the mattress surface.

To celebrate the new showroom opening that comes after the 22nd edition of the Dubai Summer Surprises, the store is offering shoppers 50 per cent buy-back on purchase of Serta Mattresses and 40 per cent discount on bedding accessories.  – TradeArabia News Service




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